Retail Sales Manager

Come and join the leading #avoexperts 🥑

Westfalia Fruit is a leading multinational supplier of fresh fruit and related value-added products to global markets. Through our vertically-integrated supply chain we grow, source, ripen, pack, process and market quality avocadoes & fresh produce – 365 days a year & across the globe.

With the largest avocado-growing footprint in the world, we are recognised as the leading #avoexperts and considered as the supplier of choice to both retail & wholesale customers whom we serve from sales offices in the UK, Europe, North America, Latin America & Southern Africa.

We’re looking for a Retail Sales Manager to join our team in, Poeldijk, Netherlands.

The Retail Sales Manager is responsible for driving sales and business growth for avocados, with some involvement in mangos, across wholesale and select retail accounts across Europe. This role focuses on expanding market presence, developing strategic partnerships, and implementing targeted sales strategies to optimize performance in key product categories.

Responsibilities include:

• Identify and secure high-value partnerships with wholesalers, retailers, and key players — with a strong focus on avocados.
• Conduct in-depth market research to track trends, understand customer needs, and outpace competitors.
• Attend major industry events, build pipelines, and expand brand visibility across new and existing markets.
• Develop and execute targeted sales strategies for avocados and mangoes — aligned with company growth goals.
• Use data-driven insights to spot risks, uncover opportunities, and boost sales performance.
• Deliver accurate sales forecasts to support strategic planning and product development initiatives.
• Cultivate long-term, trust-based relationships with wholesale and retail clients to drive repeat business.
• Act as a reliable problem-solver, ensuring top-tier customer service and satisfaction.
• Collaborate across departments to ensure pricing accuracy, stock availability, and timely deliveries.
• Align sales forecasts and pricing strategies with procurement and logistics departments to optimise efficiency.

Requirements

Experience we look for:

Essential

• Proven experience in fresh produce sales, ideally within avocados or similar perishable products.
• Strong understanding of the wholesale trade market in Europe.
• Fluent Dutch and English capabilities are essential.
• Demonstrable skills in business development, sales strategy, and customer relationship management.
• Excellent communication, negotiation, and analytical skills to support data-driven decision-making.
• Proactive and results-driven, with a strategic mindset and solutions-focused approach.

Desirable

• Proven experience in fresh produce sales, ideally within avocados or similar perishable products.
• Strong understanding of the wholesale trade market in Europe.
• Demonstrable skills in business development, sales strategy, and customer relationship management.
• Excellent communication, negotiation, and analytical skills to support data-driven decision-making.
• Proactive and results-driven, with a strategic mindset and solutions-focused approach.

Benefits

What can Westfalia Fruit offer you?

• 26 days vacation, plus national holidays.
• Competitive salary. Starting salary for this role is €60,000 but will fluctuate with experience.
• Bonus incentivisation scheme.
• Company pension scheme.
• Company phone & laptop.

Please note that this position does not have a specific closing date. We encourage you to apply as soon as possible as we will be reviewing applications on a rolling basis and the advert may be removed at any time.

We’re an equal opportunity employer. All applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity or disability status.

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