Pavago
SEO & Digital Marketing Specialist
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Germany
Confirm work authorization, visa sponsorship and location requirements with the employer.SEO & Digital Marketing Specialist – Technical SEO, Google Ads & Lead Generation | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Experience Level: Mid-Level to Senior
Department: Digital Marketing / Growth Marketing
About the Role
At Pavago, one of our clients is hiring an experienced SEO & Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase organic traffic, improve search rankings, generate qualified leads, and drive measurable business growth.
The ideal candidate has strong expertise in technical SEO, Google Ads, paid social advertising, content optimization, marketing analytics, and automation. This is a hands-on role requiring someone who can independently manage campaigns, identify growth opportunities, and turn marketing data into actionable strategies.
You’ll take ownership of organic search performance, paid advertising, website optimization, and lead generation while exploring emerging opportunities in AI-powered search optimization (AEO/GEO).
Key Responsibilities
SEO Strategy & Optimization
- Develop and execute SEO strategies to improve organic visibility, keyword rankings, and website traffic.
- Conduct keyword research, competitor analysis, and search intent analysis.
- Perform technical SEO audits, addressing indexing, crawling, site architecture, page speed, and mobile performance.
- Optimize meta titles, descriptions, headings, internal linking, URLs, and structured data.
- Execute ethical link-building strategies and monitor search algorithm updates.
- Optimize content for traditional search engines and AI-powered search experiences (AEO/GEO).
Paid Advertising & Lead Generation
- Plan, launch, and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Manage advertising budgets to improve lead quality, Cost per Lead (CPL), and Return on Ad Spend (ROAS).
- Develop and optimize landing pages, lead capture forms, and conversion funnels.
- Implement retargeting and remarketing campaigns.
- Collaborate with sales teams to align marketing initiatives with revenue goals.
Content Marketing & Website Management
- Develop SEO-driven content strategies aligned with business objectives.
- Create and optimize website copy, blog articles, and landing pages.
- Manage website updates through WordPress, Webflow, or similar CMS platforms.
- Collaborate with designers, developers, and content creators to improve website performance and user experience.
Analytics, Reporting & Optimization
- Monitor traffic, keyword rankings, conversions, and campaign performance using Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager.
- Build performance dashboards and provide actionable marketing reports.
- Conduct A/B testing across landing pages, advertisements, and campaigns.
- Analyze user behavior and identify opportunities to improve conversion rates.
Marketing Automation & CRM
- Manage email marketing campaigns, lead nurturing sequences, and automated workflows.
- Work with platforms such as HubSpot, GoHighLevel, Salesforce, or ActiveCampaign.
- Improve lead tracking, marketing attribution, and sales handoffs.
- Maintain accurate campaign data and performance reporting.
Required Qualifications
- 3+ years of professional experience in SEO, digital marketing, or performance marketing.
- Proven success improving organic rankings, website traffic, and qualified lead generation.
- Strong knowledge of technical SEO, on-page SEO, off-page SEO, and content optimization.
- Hands-on experience with GA4, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, or similar tools.
- Experience managing Google Ads and paid social media campaigns.
- Familiarity with WordPress, Webflow, or other CMS platforms.
- Understanding of conversion rate optimization (CRO), landing pages, and lead generation funnels.
- Experience with CRM and marketing automation platforms.
- Strong analytical skills and ability to translate data into actionable improvements.
- Excellent written and verbal English communication skills.
- Ability to independently manage multiple campaigns and meet deadlines.
- Availability during U.S. Business Hours.
Preferred Qualifications
- Experience with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
- Knowledge of local SEO and Google Business Profile optimization.
- Familiarity with HTML, CSS, JavaScript, and technical website improvements.
- Experience in B2B marketing, SaaS, professional services, or lead-generation businesses.
- Experience with Looker Studio and advanced marketing reporting.
- Certifications in Google Ads, Google Analytics, HubSpot, or SEO.
What Makes You a Strong Fit
- You take ownership of marketing performance and focus on measurable results.
- You understand how SEO, paid advertising, content, and conversion optimization work together.
- You can independently develop strategies, execute campaigns, and analyze performance.
- You’re proactive about identifying growth opportunities and testing improvements.
- You stay informed about search engine updates and emerging AI-powered marketing trends.
- You communicate clearly and collaborate effectively with remote teams.
What a Typical Day Looks Like
Your day may begin by reviewing GA4, Google Search Console, and advertising dashboards to evaluate traffic, keyword rankings, and lead generation performance. You’ll investigate SEO opportunities, optimize paid campaigns, update website content, or improve landing page conversions.
You may also configure marketing automation workflows, analyze campaign results, and collaborate with sales or development teams to implement improvements.
In short: You’ll manage SEO, paid advertising, analytics, and marketing automation to generate qualified leads and drive measurable business growth.
Key Performance Indicators (KPIs)
Success in this role will be measured through:
- Organic Traffic Growth: Increase qualified organic website traffic.
- Keyword Rankings: Improve rankings for high-intent commercial keywords.
- Lead Generation: Increase marketing-qualified leads from organic and paid channels.
- Conversion Rate: Improve website and landing page conversions.
- Cost per Lead (CPL): Optimize advertising spend and acquisition efficiency.
- Return on Ad Spend (ROAS): Improve paid campaign profitability.
- Technical SEO Health: Maintain indexing, crawling, and website performance.
- Marketing Attribution: Ensure accurate tracking of leads, conversions, and campaign results.
Interview Process
- Initial Application
- Spark Hire One-Way Video Interview
- Recruiter Screening
- Client Interview
- Final Selection & Onboarding
Spark Hire Video Interview – Required
As part of the application process, all candidates are required to complete a one-way video interview through Spark Hire.
After completing the first step of your application, you’ll receive a Spark Hire invitation by email with instructions to record and submit your video responses.
Completion of the Spark Hire video is required to be considered for the next stage. Please check your inbox as well as your spam or junk folder for the invitation.
Apply Now
If you’re an experienced SEO Specialist, Digital Marketing Specialist, or Performance Marketing Professional with expertise in technical SEO, Google Ads, analytics, and lead generation, we’d love to hear from you.
Join a remote team where you can take ownership of digital marketing initiatives, optimize campaigns, and deliver measurable business results.
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