Okx
Senior Growth Manager - Lifecycle & Product
Is this role open to you?
Sydney, Australia
Confirm work authorization, visa sponsorship and location requirements with the employer.Who We Are
About the Opportunity
What You'll be Doing
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Own local product and lifecycle marketing initiatives end to end, from strategy and positioning through execution, journey optimization, and performance reporting.
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Lead product marketing and go-to-market programs for priority products, defining positioning, target segments, customer journeys, value propositions, messaging, and adoption metrics.
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Develop full-funnel lifecycle strategies for advanced traders, VIPs, high-value customers, and other priority segments, driving activation, feature adoption, retention, monetization, and lifetime value.
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Design customer lifecycle, loyalty, reward, engagement, and reactivation programs that drive long-term retention and commercial growth.
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Act as the key local stakeholder for global Product Marketing, Performance Marketing, and Lifecycle teams, translating local product priorities into campaign briefs, automated journeys, and tailored messaging.
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Plan and execute high-value customer events, VIP experiences, partner activations, and lifecycle engagements, managing delivery from objectives and budgets through to stakeholder coordination and retention reporting.
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Partner with Product, Data, Relationship Management, Marketing, Legal, Compliance, Risk, and Finance to deliver coordinated, compliant, and user-centric lifecycle programs.
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Monitor funnel conversion, product adoption, and lifecycle performance, identify retention and growth opportunities, and communicate insights and recommendations to stakeholders.
What We Look For In You
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Minimum 5 years of experience in product marketing, lifecycle marketing, CRM strategy, retention growth, or a related field.
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Proven experience managing product marketing, go-to-market, or lifecycle initiatives from strategy through execution and performance reporting.
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Strong understanding of customer segmentation, lifecycle journeys, retention, reactivation, messaging, and product positioning.
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Deep understanding of lifecycle marketing principles and tools, with the ability to build automated user journeys and brief/collaborate effectively with specialist teams.
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Experience planning and executing VIP engagements, targeted customer events, partner activations, or lifecycle-driven experiences.
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Strong commercial and analytical skills, with the ability to connect lifecycle and product marketing activities to retention and business outcomes.
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Proven ability to influence cross-functional stakeholders—especially Product and Engineering teams—and work effectively with regional and global teams.
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Strong communication, stakeholder-management, and project-management skills.
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Proactive, execution-focused, and comfortable operating in a fast-paced environment.
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Experience in cryptocurrency, fintech, financial services, or another regulated industry is advantageous.
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Experience working with sophisticated investors, institutions, VIPs, loyalty programs, affiliates, or high-value customer segments is advantageous.
Perks & Benefits
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Competitive total compensation package
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L&D programs and Education subsidy for employees' growth and development
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Various team building programs and company events
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Wellness and meal allowances
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Comprehensive healthcare schemes for employees and dependants
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More that we love to tell you along the process!
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