HelloFresh
Senior Associate, CRM - Green Chef
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New York, NY, United States
Confirm work authorization, visa sponsorship and location requirements with the employer.About the role
Green Chef is the #1 Meal Kit for Eating Clean—and we have ambitious plans to grow. We’re looking for a Senior Associate, CRM to own end-to-end email and SMS execution for the most premium, health focused & sustainable brand in the HelloFresh portfolio. This is a dedicated, brand-embedded role, sitting on the Green Chef marketing team and working in close collaboration with the global CRM team. This role represents a meaningful investment in building Green Chef's CRM capability as a standalone growth engine.
You will be primarily focused on building, QA-ing, deploying, and optimizing flows across Activation and Reactivation customer segments, with future growth potential across other segments. This role is great for builders who enjoy getting things done - with precision, speed, and a continuous drive to improve performance. You will collaborate closely on strategy, and will have a direct impact on some of Green Chef’s largest initiatives.
This role reports to the Head of Marketing, Green Chef and collaborates closely with the global HelloFresh CRM team.
YOU WILL …
Email & SMS Strategy & Optimization
- Collaborate with Green Chef Growth Managers for Activation & Reactivation, global CRM team and other cross-functional leads to ideate, test, and execute brand-specific growth levers
- Bring cross-market insights and best practices into the Green Chef roadmap
- Partner on segmentation strategy and lifecycle targeting to drive conversion across Activation and Reactivation
