HelloFresh
Senior Art Director, Performance Innovation
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New York, NY, United States
Confirm work authorization, visa sponsorship and location requirements with the employer.About the role
HelloFresh is seeking a Senior Art Director to shape and create performance-driven creative across Meta, TikTok and YouTube. Working at the intersection of Growth, brand and culture, you'll turn performance strategy into platform-native creative across video and statics: from concept and visual direction through hands-on design and final execution. This is a player-coach role: you'll set the visual direction for shoots, talent, creators and food, while also getting into the work yourself: designing, building and iterating assets alongside Copy, Video, Production and Creative Strategy. You'll bring strong taste and platform fluency while embracing emerging tools to expand what's creatively possible and scale what works.
You will…
- Concept, art direct and design platform-native paid social creative across Meta, TikTok, YouTube and OTT - video-first, but spanning static too - that aligns with brand objectives and drives measurable performance for Growth
- Translate Growth strategy into compelling visual direction: food styling, set design, talent direction and creator partnerships that feel native to each platform and authentic to our brands
- Collaborate closely with a copywriter to develop strong, cohesive concepts that communicate key messages with clarity and impact
- Work alongside a videographer, editor and producer, providing creative direction on set and in post: from prop styling and location scouting through casting and directing talent
