WPP Production
Producer [AI]
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London, England, United Kingdom
Confirm work authorization, visa sponsorship and location requirements with the employer.About the role
About WPP Production
We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
About WPP
WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
A Hybrid working model
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
What does a AI Producer do at WPP Production?
We are looking for an AI Producer to support the delivery of innovative, technology-enabled content and campaigns across multiple channels and formats. This role is ideal for a producer with agency or production-house experience who is curious about emerging AI workflows and excited to help shape the future of creative production.
The AI Producer will manage projects end-to-end while collaborating with creative, strategy, production, motion, CGI, OOH, and technology teams to deliver high-quality work on time and on budget. The role requires a strong understanding of integrated production workflows, emerging AI tools, and the operational and legal considerations involved in modern content creation.
The successful candidate will be highly organised, solutions-oriented, eager to learn, and passionate about production, technology, and creativity.
Key Areas of Responsibility
Communication
- Act as a key day-to-day contact for clients, agency partners, and internal stakeholders across projects
- Support communication between creative, production, AI, CGI, motion, and post-production teams
- Ensure project timelines, deliverables, and priorities are clearly communicated to all stakeholders
- Maintain awareness of client satisfaction and proactively escalate risks or concerns
- Help guide conversations around AI-enabled workflows and production efficiencies
Collaboration
- Work collaboratively with interdisciplinary teams including creatives, strategists, technologists, editors, motion designers, CGI artists, and external vendors
- Foster strong working relationships across local and global production teams
- Support and mentor junior team members where appropriate
- Contribute to a positive, collaborative, and solutions-focused production culture
Process
- Manage medium- to large-scale integrated production projects from briefing through delivery
- Support productions across AI-led content creation
- Coordinate schedules, budgets, approvals, assets, deliverables, and production workflows across multiple projects simultaneously
- Help evaluate and implement AI tools and workflows within production pipelines
- Maintain clear documentation including timelines, trackers, meeting notes, status reports, and risk management
- Ensure projects are delivered on brief, on brand, on time, and on budget
Financial Management
- Assist with project scoping, budgeting, estimates, and reconciliations
- Track project costs, vendor management, POs, billing, and financial reporting
- Partner with production, finance, and operations teams to ensure commercial accuracy and efficiency
- Support cost-effective production solutions while maintaining creative quality
Legal & Compliance Awareness
- Maintain a basic understanding of legal, compliance, and usage considerations related to AI-generated content and production workflows
- Support adherence to licensing, talent usage, rights management, and content governance requirements
- Ensure production processes align with client, platform, and company compliance standards
- Escalate legal or compliance concerns to relevant teams when needed
Day-to-Day Responsibilities May Include
- Developing and maintaining project scopes, timelines, and budgets
- Coordinating with WPP Production's global production network to support integrated campaign launches
- Managing day-to-day communication with clients, agencies, suppliers, and internal teams
- Supporting productions involving AI-generated content
- Liaising with vendors and partners to obtain briefs, schedules, assets, and technical specifications
- Managing trackers, reporting documents, and workflow systems
- Assisting with production operations, resourcing, and traffic coordination
- Supporting safe innovation and experimentation with new production technologies and AI tools
Requirements
- 3–5+ years of production experience within an integrated agency, creative agency, production company, or studio environment
- Experience working across integrated content production including OOH, CGI, motion, film, digital, and social content
- Basic understanding of AI tools, AI-assisted creative workflows, and emerging production technologies
- Strong knowledge of production and post-production processes from brief through final delivery
- Understanding of asset management, formats, usage rights, and content delivery specifications
- Awareness of legal and compliance considerations related to production and AI-generated content
- Ability to manage multiple projects and stakeholders in fast-paced environments
- Strong communication, organisation, and problem-solving skills
- Proven ability to deliver projects on time and within budget
- Natural problem solver and passion for innovation
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Why work here:
At WPP Production, you'll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You'll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP's unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.
Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Data
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