GTM Operations

We’re Heidi.

We're building the future of healthcare by giving every clinician the earth's finest AI Care Partner. Our platform has absorbed the administrative chaos of 175 million patient visits and supported 67 million clinical hours. Today, we support 2.8 million patient sessions a week across 190+ countries, in 110 languages and over 200 specialties.

Healthcare systems are failing us; clinicians spend more time on documentation than on patients, and the human connection that makes medicine worth practicing is eroding. Our mission is simple: double the world’s capacity for care and strengthen the human connection at its heart.

We found product-market fit with a freemium medical scribe that clinicians love. Now, we're expanding. Every task a clinician hands to Heidi is a patient who feels more attended to, a health system unclogged, and a clinician who gets to be a clinician again.

We’ve grown annual recurring revenue from $1 million to $50 million in two years.

To go further, we’ve secured US$340 million: a $100 million Series C led by Blackbird, with Phoenix Court, Point72 Private Investments and Headline, alongside a $240 million growth investment led by General Catalyst’s Customer Value Fund.

If you want to join us in doing work worth shipping, jump in.

The role

This is a commercially focused GTM Operations role supporting Heidi’s UK and European markets. You’ll report to the Head of GTM Operations and work closely with leaders across Sales, Customer Success, Marketing and Finance, as well as our central Analytics and GTM Engineering teams.

Your job is to turn commercial direction into an operating model the region can actually use. When leaders agree how we should forecast, segment accounts, organise territories or manage the customer lifecycle, you’ll build the models, processes, reporting and tooling that make it work day to day.

Doing that well means working beyond the CRM. You’ll use HubSpot, Databricks and Omni to bring together commercial and product data, pressure-test assumptions and turn what you find into better decisions and processes.

This role suits someone who enjoys both sides of GTM Operations: working through commercial problems with leaders, then doing the hands-on work to make the solution stick.

What you’ll do

• Turn commercial plans into working operations. Partner with the Head of GTM Operations and regional leaders to operationalise decisions on segmentation, territories, coverage, capacity, quotas and commissions. Build the models, processes and operating cadences that allow teams to execute them consistently.

• Connect the full customer lifecycle. Build and improve the processes between Marketing, Sales and Customer Success, from lead management and pipeline creation through onboarding, adoption, renewal and expansion. Make ownership and handoffs clear, and ensure each team has the information it needs from the others.

• Strengthen commercial execution. Improve how we inspect pipeline, forecast revenue and understand customer health, retention and growth. Help embed methodologies such as MEDDIC into the way managers and teams run deals—not just the fields they complete in HubSpot—and drive adoption of the changes you introduce.

• Use data to support commercial decisions. Query existing datasets in Databricks, build reporting in Omni and connect CRM, product and commercial data to understand performance. Build the recurring reporting the region needs, investigate issues in more depth when required and explain what changed, why it matters and what action it suggests.

• Keep the GTM engine running. Maintain HubSpot and the regional GTM stack, including pipelines, routing, workflows, reporting and data quality. Resolve issues quickly and partner with central teams when something needs a global fix.

What you'll need

• Hands-on GTM Operations experience. You’ve worked in GTM Operations, Revenue Operations or Sales Operations and have practical experience with core processes such as forecasting, territory and quota planning, lifecycle management and CRM workflows. We care more about the ownership and judgement you’ve developed than a fixed number of years.

• Strong commercial judgement. You can reason across Marketing, Sales and Customer Success, understand the drivers of acquisition, conversion, adoption, retention and expansion, and distinguish an interesting data point from something the business should act on.

• Confident with data. You can write SQL, navigate a warehouse such as Databricks and work with a BI tool such as Omni. You’re comfortable interrogating existing datasets, validating the output and turning the result into a clear recommendation. Experience building core warehouse models is not required.

• A strong, credible operator. You can take an agreed commercial approach and turn it into a workable model, process or system change. You communicate clearly, challenge assumptions with evidence, bring the right people with you and follow through until the change is adopted.

• A practical, tool-fluent systems thinker. You understand how process, data, tooling and team behaviour interact. You’re confident in HubSpot and have worked with tools such as Clay, Gong, outbound platforms, enrichment providers and CPQ/CLM systems, or can get productive in them quickly.

How we show up

• Build for the next decade, not next quarter. Our targets are outrageous on purpose. The world's health doesn't have the luxury of incrementalism.

• Lead, don't wait. We treat tomorrow's problems today. Sometimes we build what's needed before it's wanted, and we're fine with that.

• Follow the evidence. Trust the patient. We pursue truth relentlessly. But when the subjective and objective disagree, we treat the patient, not the numbers. Ego is a comorbidity we can't afford.

• Own the outcome. Everyone here carries the company. Raise problems with solutions, solve them end-to-end, and never be a bystander.

• Ship, measure, go again. A button today, a workflow tomorrow. More iterations beat better planning. We're precise at pace, not reckless.

• Live in clinicians' reality. Not the ideal workflow, the twenty-patients-before-lunch actual one. We build for exhausted humans, and we'd better be decent ones while we do it.

Why Heidi?

You’ll join a team measured on real-world impact, not press cycles. We live and breathe the challenges of modern health systems, and are laser-focused on exacting the change we’d like to see. We’re medicos, engineers, builders and designers who’ve felt (on every side of the equation) what non-care feels like, the moral and practical toll as a provider or receiver.

Building what we’re building isn’t always easy. Standard tech playbooks routinely fail in healthcare, and the friction of the medical system will test your perseverance. But we didn’t choose easy, we chose a purpose-driven mission that actually matters. We hold ourselves to a higher standard because healthcare demands it. If you join Heidi, you recognize that the deeper question isn’t whether AI can solve the global healthcare crisis, but whose hands will shape it.

True A-players progress extremely fast here. The nature of the scale-up game is demanding, but we value sustainable performance and mental health. You're trusted to perform, and you set your schedule. We operate on outcomes > inputs, not process theatre. We all take the bins out, metaphorically and literally.

We take care of you.

We offer health and dental cover, a £700 annual learning and development budget, a £100/month health and wellness allowance, a £500 home office budget, 26 weeks paid primary parental leave and 18 weeks paid secondary parental leave, fertility support up to £7,000, four weeks of work from anywhere per year, and serious equity.

We chose to open-source our benefits hub, if you care to take a peek.

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